CONCEPT
Kestryl Motor Oil is a fictional automotive fluid production company that I created for the purposes of my senior thesis project. Their mission is in helping create specialized formulas to super charge your engine like never seen before. It’s automotive fluid line of products are used to help revitalize and restore your vehicles engine to its up most potential (and sometimes, surpass that potential).
Solution
I landed on the concept of Kestryl Oil after seeing an ad for Castrol Oil, which reminded me of the word Kestrel (a small bird of prey). This fit in with the open road, being top of the food chain (Alpha predator) concepts I was thinking of, and slowly the pieces for this all came together.
In the initial brainstorming session, A lot of what was being presented around me was very typical in terms of branding projects, many were restaurants or environmentally friendly companies. I had two ideas, a self-branding project (which was highly discouraged) and a parody branding project.
KESTRYL MOTOR OIL - Infomercial
One of the hero concepts and most important piece for the project (besides the logo) is the video advertisement I created for it. It was the perfect opportunity to express this branding parody’s full features. With no budget, digital camera, or any type of car to match what my imagination thought of, I turned to my knowledge of “machinima” making. By using GTA V as the base engine and “set”, the sandbox video game allowed for fun, crazy, and otherwise dangerous ideas that allowed me to as parody things such as “As Seen on TV” commercials.
